Websites are one of the most important aspects of a business today. It is the #1 way to not only find a company for a clients specific need, but to verify the company is what they need. Your website needs to clearly display who you are and what you do. Let's go through this step by step.
- Register a Domain Name.
- Create a Web Page.
The next step is to actually design a site that portrays your services. You want a clear and concise list of your services, as well as an in-depth look at each individual one and why your company is the right choice for each. You want graphics to help keep the site interesting. Customers don't typically like a website that reads like a manual. If it seems like it will become a chore to hire you, they will go find your competitors.
- Submit Your Website to Search Engines.
- Social Networking.
- Content Sites.
- Dynamic Information.
- Search Engine Optimization (SEO).
- If you want to start showing up on Google, Yahoo, Bing, and other search engines (yes, there are more out there), you need to do some SEO work.
- First off: Content. Have you really written all you can on a particular topic? When starting or recreating a website it's very common to write a paragraph or two on a particular subject and then move on. If you were to sell your product to your client, you are typically going to talk with them for several minutes. This ends up being a lot more than a paragraph or two of text. One of the best things to do is take a tape recorder and "Sell" your product to one of your friends or coworkers and discuss the service you are trying to sell. Have them ask questions. The more content you have on a particular subject, the more search engines will love you. When you do type up and edit your work for publishing on your site, remember this: Keywords.
- Keywords are any specific phrases your clients could be using to find you. If you are selling plumbing services, you want to land for keywords like "Toilet, Plumber, Sink, Clogged Sink, Tub Repair, Installation", and whatever other services your sell. Make sure you use these in your content! Not just once or twice, but as often as you can without diluting your meaning with repetitive keywords.
- Next up, make sure you don't use the same keyword strings over and over exactly the same every time. Say you have plumbing services in Lake Mary. Don't keep saying Lake Mary Plumber, say "Plumber in Lake Mary, Central Florida Plumber, Plumber Servicing Seminole County, Sink Repair in Lake Mary, Etc". If search engines see you stuffing keywords repetitively, this will hurt your SEO efforts.
- Next, make sure you have all of the Meta Tag information you can, especially Descriptive text. This helps define the pages that search engines are reviewing and descriptive text can be weighed pretty heavily on what keywords you will show up for. Next is Page Titles. You may not have thought about this when you first put your site up, but Page Titles are weighed VERY heavily by search engines. Put some keywords in here, but make sure to describe the page you're on!
- Hyperlinks are very important! Google wants a good amount of navigation throughout your website. You should never have a page that's a "Dead End". If the customer has to hit the back button on there browser to navigate anywhere on your site, then you need to fix it!
- While on the topic of Hyperlinks, lets mention Anchor Text. Anchor Text is the words that are used on the hyperlink. If you use Click Here, the only thing Google knows is that the page's topic is "Click Here". You want to use a link such as "Small Business Lawyer", or "Luxury Real Estate". Google then knows what the links are taking them to. You can further define this by using descriptive text for if you hover over the link. Hover over these two links to see what I mean.
- There are so many aspects to SEO it's hard to mention all of them in a day, and it's constantly evolving! The best thing you can do is to hire someone like myself out to assist in SEO if you have the budget. If you can write the content and service the clients as they come in, then your business can grow as your website grows. For more information on search engine optimization practices, please contact PCNewb with any questions.
- Research Your Competitors.
- Why is Joe's Welding showing up #1 in "Welding Services" and your company isn't even on the top 10? Check it out! Do a direct search for "Joe's Welding" and find out what sites he's popping up for. If you search the company and it has his website, a profile on Yelp, a Linked In Profile and his Facebook, make sure you have already done this for yourself! Check out what he wrote for himself on these sites (Services description, Services categories, About Us, anything). I am not saying that you should copy your competitor, but read what they wrote and see if you can pick up any pointers. If they use the words "Welding Services" 4 times in there description and you only mention it once, maybe you should think about adding to yours or rewriting it, so you mention it 3 or more times. Some of these company bios have character limits over 500, so you can write a few paragraphs!
- Check out there website. Read there pages and see how you can possible expand on what you have already done. Remember, you can't directly copy what they've written, but you can surely rewrite or expand on your own work.
- Check out there Social Networking. Facebook and Twitter updates can be great for SEO. See what they're writing. Remember, you can always use these sites to link up ideas, news articles, photos and similar items from other places on the web. Put in a short description "The new, state of the art welding torches our company just purchased!", then add the link to the page listing the torches. Use the SEO from other websites to help boost your own.
- Keep checking for the new guy on the block. Say you started up your site, in 5 months you were top dog in the search engines. Check back a year later and you're #7. What happened? Well, keeping up with the new content sites that emerge, knowing the new social networking means, updating your current listings as things change, and researching the new competitors on the market will help keep you on top.